Pricing
PersonaHive research, on your terms.
Buy credits for a single study or reserve monthly research capacity. Full platform access either way.
Try for Free
Start with free credits, no card required.
Pay as you go
Buy credits when you need them. No subscription required. Credits remain available for 12 months.
One-time payment. This does not start a subscription.
Subscribe and save
Choose predictable monthly research capacity at a lower per-credit rate.
Free
$0
Free credits
Granted once
- Full platform access
- Credits roll for 12 months
- No card required
Starter
$79/month
2,250 credits
per month
$0.0351 per credit
or $63/month billed annually
- Full platform access
- Credits roll for 12 months
- Cancel anytime; access continues through period end
Most Popular
Growth
$259/month
8,500 credits
per month
$0.0305 per credit
or $207/month billed annually
- Full platform access
- Credits roll for 12 months
- Cancel anytime; access continues through period end
Scale
$759/month
29,000 credits
per month
$0.0262 per credit
or $607/month billed annually
- Full platform access
- Credits roll for 12 months
- Cancel anytime; access continues through period end
Need more than Scale?
Enterprise volume pricing, procurement-ready contracts and security review support. Custom terms for your research programme.
Study budget
Credit calculator
Estimated total
- Survey responses
- 1,000
- Real-time data (2x run cost)
- 0
- New personas
- 0
- Chat messages
- 0
- Questionnaire generated with AI
- 3
- Image stimulus
- 0
What a credit buys
One credit = one persona answering one survey question.
- Survey responseNo run fee
- 1 credit per persona per question
- Create a personaCharged once for each new persona profile you create
- 2 credits
- Generate a questionnaire with AICharged each time AI generates a new questionnaire
- 3 credits
- Write a questionnaire manuallyNo credit cost
- Free
- Create an audience / panelNo credit cost
- Free
- Add image stimulus to a studyCharged once per study, regardless of how many images
- 2 credits
- A conjoint respondentCharged for each respondent included in a conjoint analysis
- 5 credits
- A chat message with a personaMultiplied by group size in group chat
- 1 credit
- Real-time dataApplies only to survey responses and conjoint respondents. Other actions stay at their standard cost
- 2x run cost
15 min
average study completion time
Census
Calibrated on National Census data
Country
Specific persona calibration
Pricing questions
A study uses credits from your balance. Survey responses cost 1 credit per persona per question. For example, 100 existing personas answering 10 questions use 1,000 credits, plus 3 for an AI-generated questionnaire: 1,003 credits in total, without image stimulus or real-time data. Creating new personas costs 2 credits each, charged once per new profile. Manual questionnaires and audience creation are free. Image stimulus costs 2 credits once per study, regardless of image count. Conjoint costs 5 credits per respondent; chat costs 1 credit per message per persona. Real-time data doubles only survey responses or conjoint respondents, not the other actions. There is no run fee. For a chat-only calculation, only chat messages count. The calculator shows total credits and a breakdown by action, not a dollar price. What you pay for credits depends on the pack or subscription you choose above.
Buy credits without a subscription: 250 for $12.50, 1,250 for $55.00, 6,000 for $225.00, 25,000 for $800.00. One-time payment. This does not start a subscription. Credits remain available for 12 months. Purchases happen in the app.
Free, Starter, Growth and Scale include full platform access. Subscription plans set your monthly credit allowance and per-credit rate. Enterprise adds SSO, custom persona panels, volume pricing, and procurement-friendly contracting for larger research programmes.
Yes. Subscription credits and one-time credit packs remain available for 12 months from the date they are granted.
You pay for a full year upfront, not month by month. Starter costs $756 per year, equivalent to $63/month, with 2,250 credits delivered each month; Growth costs $2,484 per year, equivalent to $207/month, with 8,500 credits delivered each month; Scale costs $7,284 per year, equivalent to $607/month, with 29,000 credits delivered each month. You do not receive the full year's credits upfront. Unused credits remain available for 12 months from the date they are granted. “Save 20%” is a rounded comparison with monthly billing; the listed yearly totals are the actual annual billing amounts.
Yes. Cancel anytime; access continues through the end of your paid period. Refund eligibility follows our Refund Policy.
No per-seat fees. Your team draws from the same credit balance.
Refund requests are accepted within 14 days of purchase, processed through Polar, our Merchant of Record. See /refund for full terms or email founders@personahive.ai.
Yes. Enterprise customers can request a standard MSA, DPA with SCCs, security questionnaire support, and procurement-friendly invoicing in USD or EUR. Review our Security page or email founders@personahive.ai.
Start free. Choose your next study.
Start with free credits, no card required. Full platform access.